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Alejandro Almanza Pereda

De esos polvos estos barros

Alejandro Almanza Pereda

De esos polvos estos barros

about the project

De esos polvos estos barros
Alejandro Almanza Pereda


Film Premiere & Artist Interview: 

February 26, 2021
7:00 p.m. MST (8:00 p.m. CST)

General Information

The film will premiere on Black Cube’s YouTube channel followed by a pre-recorded interview with the artist and José Esparza Chong Cuy, the Executive Director and Chief Curator of the Storefront of Art and Architecture. 

De esos polvos estos barros is a short film by Guadalajara-based artist Alejandro Almanza Pereda that examines the artisanal manufacturing of fired clay bricks in western Mexico. Through an episodic narrative, the film observes an ancient construction process still practiced today and a ubiquitous material singularly significant to built environments worldwide. Using sounds, textures, and multi-layered images, Almanza Pereda creates a sensorial film that chronicles the breadth of brick production.

The film captures vivid vignettes of traditional brickmaking from raw earth to finished building material in the town of Magdalena, Jalisco. Around 500 B.C.E., the region was known as Xochitepec, a pre-Hispanic settlement with a large lagoon that would eventually vanish by the early twentieth century. Even so, the lagoon’s longstanding history produced rich and fertile land suitable for obtaining clay. Locals learned to extract, mold, and fire the clay in temporary kilns made from raw bricks built by hand. Following each cycle of firing, the monumental structures collapse and return to dust. Almanza Pereda reflects on this practice by sharing the laborious process of brickmaking in its entirety, while drawing formal connections between the kilns and pre-Hispanic pyramids or ancient ziggurats.

Interspersing footage of landscapes and closeups are paired with a score that samples ambient radio and Mexican polka, influenced by music overheard on site. This generates a film that subtly reads as both documentary and lyrical abstraction, altogether exposing the transformation of a common, natural material. Glimpses of the human figure appear sporadically—hands pressing mud into molds, kiln fires being stoked with tree limbs—representing the vitality of labor and revealing an age-old craft that is slowly disappearing. Almanza Pereda’s film portrays a custom that is nearing extinction due to the increasing industrialization of building materials and environmental concerns. As such, De esos polvos estos barros touches on the complicated, deep-rooted, and changing fabrication of brickmaking, which is an economic source for thousands of families in Mexico.

“Much of the brick’s lifespan is divided into intervals of being formed into fresh clay, drying, building of the kiln, slow cooking, sitting in piles, and finally being utilized for building, where it slowly ages at the service of its shelter—being plastered and made invisible until demolition returns it to sediment.” —Alejandro Almanza Pereda

<p><p>The film will premiere<span> on</span> Black Cube’s YouTube channel followed by a pre-recorded interview with the artist and José Esparza Chong Cuy, the Executive Director and Chief Curator of the Storefront of Art and Architecture. </p></p>

Un sincero agradecimiento a:
David Tabares González, Martín Tabares González, José Sánchez, Álvaro Tabares, Tomás Briones Sánchez, Raúl Díaz, José Eduardo Camacho, José “El Coquis”, Juan Martínez García, Arturo Gutiérrez, Adán, Eliceo Ulloa Rivera, Alejandro Sánchez Martínez, Ismael Emiliano Gutiérrez Gaspar, Hugo Gutiérrez Gaspar, Julian Alejandro Ulloa Flores, José Antonio Román Flores, María Mercedes Ruíz López, Jonathan Martínez Esparza, Eduardo Martínez Esparza, Alejandro Flores Ulloa, Ulises Osvaldo Chávez Ulloa, Jose Alonso Guerrero Ulloa, Marcos Ulloa García, Santiago Hernández Salazar, Mateo Eduardo Hernández Salazar, Adrian Hernández Ramón, José Manuel Flores Ulloa, Javier Flores “El Mago”, César Ulloa Flores “El Chino”, y a toda la gente de las ladrilleras de Magdalena.

Produced by Agonista Proyectos
Executive Producer – Black Cube, A Nomadic Art Museum
Line Producer – José Luis Cortés Santander
Cinematography & Editing – Diego Orendain
Score & Sound Design – Pedro Martínez Negrete & Diego Orendain

Directed by Alejandro Almanza Pereda

Film Crew
Guilén Errecalde – Camera 1
Diego Orendain – Camera 2
Jose Luis Cortés – Camera 3
Alejandro Almanza Pereda – Camera 4
Jorge Salas – Camera Assistant
Santos Simón Cova Razón – Key Grip
Pedro Martínez – Sound
Alberto Romero – Drone Operator
Graphic Design – Reiko Hamano

Special thanks to:
David and Laura Merage Foundation, Javier Romero Montaño, José Rafael Ascencio, Yadira Elizabeth Ayala Arce, Ubaldo Damian Mendoza O., Cortney Lane Stell, Hannah James, Birgit Rathsmann, José Antonio Elguezabal, Tania Candiani, Javier M.Rodriguez, Municipio de Magdalena, Pajaretes Las Tres Potrancas, Fonda Lupita, Fonda Lupita II, Billar Ochoa, Hotel Real Quinta Minas, Bar Bohemio, & FONCA.

Film Processing by Taller F