September 2019 — September 2020
Black Cube Fellowship Project
Mexico City-based artist, Anuar Maauad, created a series of 100 small-scale, bronze, sculptural text installations that read “To share is precious, pure, and fair.” The artworks are publicly installed onto the exterior of buildings throughout Denver.
Each sculptural phrase mimics the thick, geometric, slab serif font and gold coloring of the iconic Trump Tower sign. Contrary to the Trump Tower sign, Maauad’s series of text installations are approachable in scale and relay an uplifting message, subtly transforming an icon synonymous with power into an artwork that symbolizes kindness.
The phrase is a lyric from “I Want You” by American singer and songwriter Marvin Gaye, which was later covered by Madonna. In this artwork, the artist is reversing the aesthetics associated with divisiveness with a message that conveys inclusivity, a timely subject given the current political relationship between the United States and Mexico.a
Further, by engaging 100 public sites throughout the city, the artist is quite literally acting out the message of this work—encouraging members of the community share and disseminate a positive anecdote. In line with the spirit of generosity, the artworks remain as gifts to participants.
This project is in partnership with the Biennial of the Americas 2019 Festival “Empathy in Action.”